I am still thinking a lot about bicycle marketing, and how important a simple and positive message is for eventual infrastructure change. I strongly believe that on a basic level people are naturally attracted to bicycles. Cycling reminds them of the freedom and fun of childhood. If only we can expose everyone to the beautiful side of cycling – think Copenhagen – the tide would start to turn in our favor.
Am I veering too far into unicorn-and-faerie territory? An experience today makes me think that this idea is not too far-fetched. Two people approached me in awe of Oma, neither of whom seemed like bike enthusiasts in any general way: a middle-aged man and an elderly woman with a cane. While I was unlocking Oma outside a thrift shop, both came up to me excited to talk about her, and we all chatted for several mintutes. The woman actually exclaimed, “What a bike!” and had such a happy gleam in her eye. There is no denying the power of that type of natural attraction.
(I am going to give some credit to my bow, because I think there’s something about wearing a huge bow that makes a person more approachable. This one – a hair bow I tied around the waist of my vintage dress – I recently bought from the fabulous blogger Lulu Letty.)
Wouldn’t that make for a better world? Bikes and bows for everyone! :)
Seriously, there must be something to this. The people I met today certainly do not approach every bicyclist they pass on the sidewalk.