Tag Archives: Regions Bank

Bank Cashes in on Bicycling Lifestyle

Trish! Have you seen the new Regions commercial with the family bike? They are in a shop making bikes, and they are talking about the simple elements of good banking and bike building. It is very neat! At the end they give a little family a two-seater bike and a kid seat on the back.

Last week my friend Jennie reminded me of an ad campaign featuring bicycles that Regions Bank has been running. It must be a success: it has been around for about two years and includes several different TV spots. A Birmingham-based ad agency, Luckie & Company, produced the spots.

While I haven’t seen the spot she mentions, and couldn’t find it on YouTube, I’m definitely a fan of these ads. My favorite is this one, which associates all the things we love about bicycles with Regions Bank. What I love most is that it flat out says cycling is a better way to get where you want to go.

This one features a woman riding in a dress.

Do you think Regions’ CEO really bike commutes?

Of course, for every positive portrayal of bicycles in the media, there’s an ad for car insurance that shows a wistful cyclist wanting to trade in his helmet for a set of SUV keys (everyone would rather be driving, right?). And everyone knows the “green” bandwagon is the place to be right now. Still, seeing cycling portrayed as a normal, sensible activity—even if it’s just in a 20-second commercial—is always a good thing, right?

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