Two weeks ago, Kermit Allegra and I were invited to take part in a photo shoot for Metro’s latest “Share the Road” campaign — an initiative created through a collaboration between the Mayor’s Bicycle and Pedestrian Advisory Committee (BPAC) and Metro Public Health. Funding came from Communities Putting Prevention to Work, a part of the American Recovery and Reinvestment Act (so Nashville cyclists, don’t say the stimulus package never did anything for you.).
They shot two types of cyclists: me on my bike in a dress and heels, and a sporty road bike rider. Imagine me in the place of Keith (the sporty cyclist) and Kermit Allegra in place of his bike (since I could not photograph and also be photographed). You’ll see the shots soon! The campaign is set to launch March 15, in conjunction with the official inauguration of the spanking new Music City Bikeway. It’ll be mostly MTA and (gulp) billboard ads.They are meant to educated drivers in particular on how to behave when confronted with people who make alternate transportation choices. Hence the car in the shot, happily sharing the road with the bike.
This is what the creative director saw.
Here is Kermit Allegra waiting her turn, with her Po Campo bag on the rear rack. Note the sadist with the reflector blinding our cyclist friend. He was doing the same when it was my turn (though he was quite apologetic about it). I’m pretty sure they’re going to have to Photoshop eyes onto me because it was nearly impossible to keep from squinting! But I guess that’s how photoshoots roll.
This was what I was staring at. Note the sunny glare/flare/whatever you call it. One other fact I learned: you cannot expect sweet jams during a city-funded photoshoot. So if I don’t look particularly natural when you see me on the side of the bus, please be kind. I was sun blinded and not even enjoying some Lady Gaga to compensate.
Despite these hardships, the photoshoot was a fun experience, and the campaign is going to be a great thing for Nashville. Let me know if you spot it before I do!