Tag Archives: going green

Bank Cashes in on Bicycling Lifestyle

Trish! Have you seen the new Regions commercial with the family bike? They are in a shop making bikes, and they are talking about the simple elements of good banking and bike building. It is very neat! At the end they give a little family a two-seater bike and a kid seat on the back.

Last week my friend Jennie reminded me of an ad campaign featuring bicycles that Regions Bank has been running. It must be a success: it has been around for about two years and includes several different TV spots. A Birmingham-based ad agency, Luckie & Company, produced the spots.

While I haven’t seen the spot she mentions, and couldn’t find it on YouTube, I’m definitely a fan of these ads. My favorite is this one, which associates all the things we love about bicycles with Regions Bank. What I love most is that it flat out says cycling is a better way to get where you want to go.

This one features a woman riding in a dress.

Do you think Regions’ CEO really bike commutes?

Of course, for every positive portrayal of bicycles in the media, there’s an ad for car insurance that shows a wistful cyclist wanting to trade in his helmet for a set of SUV keys (everyone would rather be driving, right?). And everyone knows the “green” bandwagon is the place to be right now. Still, seeing cycling portrayed as a normal, sensible activity—even if it’s just in a 20-second commercial—is always a good thing, right?

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Nashville Goes Green

Last week, Nashville Mayor Karl Dean announced a “Going Green” initiative for our city. Dean ran on an environmental platform and has said he’s committed to making Nashville the “greenest city in the Southeast”—so far, he’s done a decent job of getting money and resources dedicated to improving the city’s infrastructure and public transportation. I clicked on the link and was a little disappointed to find that most of the things he wanted us to commit to do were things I’d learned in third grade during the good old “Reduce, Reuse, Recycle” campaign. News flash: Don’t run the water while brushing your teeth!

One item of the pledge was a little more exciting.

Best part of the pledge!

Best part of the pledge.

If you live in Nashville and haven’t signed already, what’s stopping you? Anyone else seeing similar initiatives in your city? I know the South is a bit behind when it comes to the green bandwagon.

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