Tag Archives: commercials

Bank Cashes in on Bicycling Lifestyle

Trish! Have you seen the new Regions commercial with the family bike? They are in a shop making bikes, and they are talking about the simple elements of good banking and bike building. It is very neat! At the end they give a little family a two-seater bike and a kid seat on the back.

Last week my friend Jennie reminded me of an ad campaign featuring bicycles that Regions Bank has been running. It must be a success: it has been around for about two years and includes several different TV spots. A Birmingham-based ad agency, Luckie & Company, produced the spots.

While I haven’t seen the spot she mentions, and couldn’t find it on YouTube, I’m definitely a fan of these ads. My favorite is this one, which associates all the things we love about bicycles with Regions Bank. What I love most is that it flat out says cycling is a better way to get where you want to go.

This one features a woman riding in a dress.

Do you think Regions’ CEO really bike commutes?

Of course, for every positive portrayal of bicycles in the media, there’s an ad for car insurance that shows a wistful cyclist wanting to trade in his helmet for a set of SUV keys (everyone would rather be driving, right?). And everyone knows the “green” bandwagon is the place to be right now. Still, seeing cycling portrayed as a normal, sensible activity—even if it’s just in a 20-second commercial—is always a good thing, right?

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Batavus TV

Many people come to our site in search of information about Dutch bikes. It’s pretty shocking that there’s not more out there–even on YouTube, it took a while to turn up videos featuring Batavus bikes. Here are a few of my favorites.

The first is charmingly retro, with a man in a straw hat puttering around on his Old Dutch (step-through!). It presents life as a series of choices and I guess he chooses the bike…but mostly I like seeing the bicycle infrastructure, including designated lights and paths, and the posse of bikes outside the grocery store, locked with O-locks only! Also, the music will stick in your head (sorry).

The second is your more typical gimmicky commercial, and features a sportier bicycle model…possibly a Personal Bike? The quality is too poor to tell.

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