Tag Archives: bikes in the media

Cover girl

What’s the only thing more exciting than Time Out Chicago doing an issue about cycling? Time Out Chicago doing an issue on cycling with Dottie and Oma on the cover!

 

The five creative bike ride ideas are focused on everything from late-night urban assault rides to doughnut shop tours (That one’s in my future the next time I’m in town.). Seeing a mainstream publication do bike-focused issue does the heart good—Chicagoans, prove that bikes on the cover sells magazines and pick one up!

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Bank Cashes in on Bicycling Lifestyle

Trish! Have you seen the new Regions commercial with the family bike? They are in a shop making bikes, and they are talking about the simple elements of good banking and bike building. It is very neat! At the end they give a little family a two-seater bike and a kid seat on the back.

Last week my friend Jennie reminded me of an ad campaign featuring bicycles that Regions Bank has been running. It must be a success: it has been around for about two years and includes several different TV spots. A Birmingham-based ad agency, Luckie & Company, produced the spots.

While I haven’t seen the spot she mentions, and couldn’t find it on YouTube, I’m definitely a fan of these ads. My favorite is this one, which associates all the things we love about bicycles with Regions Bank. What I love most is that it flat out says cycling is a better way to get where you want to go.

This one features a woman riding in a dress.

Do you think Regions’ CEO really bike commutes?

Of course, for every positive portrayal of bicycles in the media, there’s an ad for car insurance that shows a wistful cyclist wanting to trade in his helmet for a set of SUV keys (everyone would rather be driving, right?). And everyone knows the “green” bandwagon is the place to be right now. Still, seeing cycling portrayed as a normal, sensible activity—even if it’s just in a 20-second commercial—is always a good thing, right?

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